Grande Cache Dinosaur Tracks

The Grand Cache Dinosaur Tracks is a provincial heritage site and are the largest in situ exposures of vertebrate tracks and trackways in Canada and are one of the largest in the world. CES was contracted to outline and analyze methods to create the local dinosaur tracks as a successful and marketable tourism destination. A feasibility plan was completed to narrow the scope of the project to identify the best business scenario(s) while providing significant benefit to the local community.

This project included a stakeholder consultation component with key industry partners. Product development, infrastructure recommendations, employment and training, and strategic marketing and branding were all crucial deliverables of this project.