Newfoundland & Labrador Indigenous Tourism Association

5 Year Strategy for a Provincial Association

Expanding horizons for Indigenous tourism in NL - Developing a 5-Year Strategy for NLITA to become a leader in Indigenous tourism

opportunity

Establishing Newfoundland & Labrador as a leader in Indigenous tourism and ensuring socio-economic benefits to all the Indigenous communities within the province.

what we did

CES was hired by NLITA to assist in developing a comprehensive sustainable tourism strategy that encompasses the region’s 4 distinct Indigenous cultures.

challenges

Developing a tourism strategy that caters to 4 distinct Indigenous cultures, creating a community of collaborative support within the diversity that exists in Newfoundland and Labrador.

results

CES worked together with NLITA and the NL communities in an extensive engagement process involving all different Indigenous cultures province-wide to identify opportunities, challenges, and solutions that will allow Newfoundland and Labrador Indigenous Tourism to establish a solid operational strategy. This approach created opportunities for organizational sustainability for years to come, guaranteeing the support required for the continued growth and success of Indigenous tourism in the province.