Cultural Authenticity Program is an excellent opportunity to foster pride within Aboriginal communities and families. It will recognize those individuals and families contributing to the preservation of their culture. It can be used for internal and external branding for Indigenous Tourism and developing products and will be identifiable to consumers domestically and internationally. The Cultural Authenticity Program can use the following non-regulatory approach:
Since this approach is not a rating system, participants have the opportunity to overlap between the ‘4 P’s’ and may even represent all four. The ‘4 P’s’ of the Cultural Authenticity Program will be approved and developed by local stakeholders.